About me
Product & Graphic Designer•Motion Graphics • Social Media Manager.
I bring a versatile skill set and a passion for creating impactful visual experiences and bringing ideas to life. My commitment to creativity, innovation, and attention
to detail underscores my dedication to make meaningful contributions in the dynamic intersection of design and marketing.
Skills
Education
PONTIFICIAL XAVERIAN UNIVERSITY
Bachelor’s degree in Industrial Design • Bogota-Col
PARTNERS ACADEMY
Digital Marketing certificate • Bogota-Col
UNIVERSIDAD AUTONOMA DE MEXICO (UNAM)
Intership in Industrial Design • Mexico City-Mex
Specializing in products and systems design, creating brand concepts and value propositions tailored to the target audience. Prioritize understanding the user
that the brand aims to focus on, aligning the design process with the right user’s needs to address specific challenges.
industrial design
This is a proposal for a thesis presentation for Industrial Design Bachelor’s degree, where I was the only team member making the research, design, and prototype.
This system was created for people who love to cook and prioritizes mindful ingredient selection for a delightful dining experience.
They actively embrace eco-friendly practices, opting for sustainable ingredients and supporting local producers. This is an innovative system that promotes the cultivation of aromatic plants indoors and also serves as a comprehensive guide for users venturing into the world of indoor gardening.
The offering includes two different plant pots designed to be placed in the floor with a self stand or hanged in the wall. Equipped with the seeds of the user's choice, accompanied by detailed instructions to kickstart their journey in cultivating these fragrant botanicals.
To complement the physical aspect of plant care, we've established a vibrant online platform that encourages users to connect, share experiences, and form a community centered around their shared passion for plant cultivation and our products. This digital space acts as a hub for exchanging tips, troubleshooting common challenges, and celebrating successes, fostering a sense of camaraderie among plant enthusiasts.
Cloris
This is a Wall plant pot is meticulosly design to be integrated into a wider range of living spaces. Perfect for those with limited space, a wall plant pot provides an alternative for cultivating herbal plants in compact environments, making it an ideal choice for anyone seeking a space-saving gardening solution.
Crafted with versatility in mind, it's also a practical option for households with kids or pets, offering a safe and elevated space
for plants to flourish without the risk of getting hurt. Personalizing the name of the Greek goddess Cloris embodying spring, our wall plant pot is a tribute to nature and a testament to our commitment to delivering products that enhance both the visual and functional aspects of indoor gardening.
Flora
This is a Wall plant pot is meticulosly design to be integrated into a wider range of living spaces. Perfect for those with limited space, a wall plant pot provides an alternative for cultivating herbal
plants in compact environments, making it an ideal choice for anyone seeking a space-saving gardening solution.
This is the webpage prototype where users can get the product in different colors and materials to personalize their growing system.
Product Display
Photo by: Jeong Ho ChoiI
Guitars are valuable and delicate musical instruments that should be stored in a vertical position to prevent any damage or warping of their necks and bodies. In a music studio, where multiple guitars may be used during a session, having a dedicated guitar holder becomes crucial. It allows for easy access to the instruments, keeps them organized, and, most importantly, ensures that they are stored upright to preserve their condition and playability.
I designed, painted, and built it.
Every edge had to be covered with neoprene tape to ensure the guitar's safety. The challenge was to create a holder of this size, ensuring all measurements were precise to keep the device
stable and secure. The colors chosen for this holder were the same as those used throughout the music studio where the device would be located.
In an effort to foster sustainable practices among entrepreneurs and small business starters, this project focuses on designing eco-friendly acoustic solutions tailored for musicians and audio engineers.
Collaboratively developed by a team of two industrial
designers Valentina Sarmiento and Diana López, our project revolves around the innovative use of Guadua bamboo, a rapidly renewable resource native to Colombia, suupporting its local agriculture which is the strongest industry in the Country.
Objective
Our mission was to address the acoustic challenges faced by musicians and audio engineers in home-based settings, where inadequate acoustic conditions often lead to sound distortion and a lower rated session experience. By leveraging the unique properties of Guadua bamboo, we aimed to create functional and environmentally conscious solutions that enhance sound quality while promoting sustainability.
Our research and investigation phase played a pivotal role in understanding the acoustic properties of Guadua bamboo, a material relatively unexplored in acoustic applications at the outset of our project. Given the absence of readily available data on the acoustic characteristics of Guadua, we embarked on a series of experiments to measure and evaluate its acoustic behavior.
Research & Investigation:
User-Centered Approach: Conducted surveys, interviews, and observations to gain insights into the specific needs and challenges of musicians and audio engineers in relation to acoustic performance.
Market Analysis: Studied existing acoustic solutions to identify gaps and opportunities for innovation within the targeted segment.
Designed products using only natural resources to preserve the project's essence of sustainability and minimize environmental impact.
Final Design:
Developed an acoustic diffuser utilizing Guadua bamboo's reflective properties, aimed at optimizing sound dispersion and minimizing distortion in home studio environments. Its different squares makes that the sound frequencies scatter or diffuse in various directions, rather than absorbing or reflecting them in a single direction.
This helps to minimize sound reflections and standing waves, creating a more balanced and natural acoustic environment.
Enhanced sound quality by addressing common acoustic challenges, creating a more balanced and pure audio experience akin to professional studio environments.
Production;
To make the product lighter and easier to assemble, we reduced the thickness of the material on the inside of the Guadua segments and created a hole in the center of the squares to connect them to the base. This adjustment was based on the mathematical measurements we determined to be optimal for sound diffusion.
Home cooking oil disposal poses a significant environmental challenge due to improper handling and disposal practices. Many households pour used cooking oil down the sink, thinking it will simply wash away with water. However, this common practice leads to a range of environmental issues and can have detrimental effects on aquatic ecosystems, wastewater treatment systems, and public health.
1. Clogging and Sewer System Damage:
Cooking oil solidifies and congeals when cooled, leading to the formation of fatbergs in sewer systems.
2. Water Contamination:
When cooking oil enters waterways, it forms a slick layer on the surface, preventing oxygen exchange between water and the atmosphere. This can suffocate aquatic life, disrupt the natural balance of ecosystems.
Objective:
The primary objective of developing a device that collects used cooking oil in a container for proper recycling into biodiesel is to address the environmental challenges associated with improper oil disposal while promoting sustainability and resource conservation
Final Design:
The lid is designed to be situated in the same location at all times so this prevents the oil from getting splashed on the kitchen counters, and for an easier way to open and close the product. Also it has a handle to be easy to take and drop.
The hexagonal shape allows the product to be modular and stocked with others of its kind, maximizing the space.
The plastic used for the body has a thick caliber so in case the users vert warm or hot oil inside the container the shape doesn’t change at all, also all the borders are reinforced to be more resistant in the transportation of the containers for their future reuse.
2 pieces
Modular
Conclusion
This product features a cyclical system designed to facilitate environmentally-friendly collection and recycling of used cooking oil. Users deposit their filled containers at designated points, after which specialized collectors gather the oil by sectors for subsequent processing and recycling. While many oil recycling companies primarily focus on collecting oil from restaurants, it's important to recognize that household-used oil also represents a valuable raw material for biodiesel refining companies.
Graphic Design
This Colombian restaurant in San Diego, CA, aimed for a fresh start with a refreshed brand to appeal to both loyal Latin customers and a wider American audience.
I suggested a friendly Colombian male figure to embody our culture's warmth and happiness, while keeping the Colombian flag's colors and the restaurant's name as requested by the client.
I taylored a moodboard to get inspiration of all the culture of the country to keep it real with the final logo design and concept.
The challenge layed in finding the right alignment, font, and perspective for the character to embody all the necessary project requirements.
I handled the entire rebranding process and organized a photo shoot, showcasing Colombian cuisine and culture. Designing every plate organization to make them more eye-catching.
The final outcome met all client expectations and fulfilled the project's requirements outlined in the brief. Stay tuned for updates on the menu, business cards, and webpage development
Personal Logo
This is "Noventa y Nueve Porciento Terrícola," which translates to "99% Earthling." This is not just a brand; it's a reflection of my personal ethos and connection to our planet. I chose to incorporate my face details into the brand identity to create a personal touch. The baggy eyes symbolize the number "99,"
My thin lips, accentuated by a unique mole, cleverly represent the "%" symbol, encapsulating the brand's core message of being 99%
In terms of color palette, I opted for primary colors to maintain a minimalistic aesthetic while infusing a sense of joy and vibrancy into the design. These primary hues also mirror the colors found in my country's flag, tying the brand back to its cultural roots and celebrating the diverse beauty of our homeland.
For my brand logo animation, I wanted to express how I would feel without my brand's identity, which is also my personal essence. So, once the logo is completed, I feel relieved and complete. The music, custom-made for this animation, also evokes the journey of bringing the logo to life.
We've given Vocal Studio's brand a complete makeover, aiming to capture the essence of its motto, "Dedication and Awareness." Our goal was to create a logo that's playful yet serious enough for singing lessons, and of course, more visible than the old one.
The owner and I wanted the studio to have a youthful vibe, appealing to a younger crowd while staying gender-neutral. Since it's all about vocals, we added dynamic waves to the outer circle for a bit of flair.
before
after
This fresh design strikes a balance between fun and sophistication, appealing to younger singers while showing a commitment to professionalism.
In the process, we toyed with the idea of a literal depiction, considering mouths singing to make the concept immediately clear to Spanish speakers. However, we opted for an abstract design to ensure all attention is drawn directly to the brand's name, maintaining a sleek and understated look.
With this new look, Vocal Studio is ready to make a memorable impression on students old and new, embodying dedication and awareness in every song.
Volume up
Alright lawyers
Alright is a law firm dedicated to supporting emerging artists by providing guidance on contracts and music releases across various platforms.
The logo-motion depicts an equalizer in motion, culminating as the letters forming the word 'Alright' blend music and legal expertise seamlessly. It captures the essence of our firm's mission: harmonizing rights and music to create a comprehensive atmosphere for our clients.
“Abogados para la música” translates “Lawyers for the music”
Original sound by Gaspar Audio.
HBO
The interlude for the TNT Music Awards in Brazil.
The composition that I needed to create had to be catchy and concise, the HBO team provided the assets that all the territories were using to apply them to this one as well so everything was aesthetically aligned.
Lashiio
This is a brand specializing in lash extensions, aiming to highlight the luxury and user-friendliness of their products. The video, presented in a 9:16 format, serves as a product commercial designed for paid advertisements on social media. In this video, I incorporated motion effects for all the fonts, and adjusted the scenes to a vertical format for social media.
ITC
This is a logo motion proposal, mixing shapes and music I wanted to show more dynamism to this brand. By adding moving shapes aligned with the music for a compact visualization and keeping the flow of the company
digital marketing
I led MishMash's social media accounts in San Diego for eight months, from February to September 2023. During this time, I assumed the role of marketing strategist, overseeing content creation, including captivating photos and videos, and meticulously planning the scheduling of posts, reels, and stories. Additionally, I fostered collaborations with fellow content creators to facilitate organic growth
At the outset, our primary objective was to broaden our reach and establish trust with our target audience. As the months progressed, I intensified promotional efforts focused on menu items to drive sales, resulting in a 30% increase in organic follower growth over the specified period.
My responsabilities were:
- Content planification
- Content creation (photos, videos, graphic design, edition)
- Schedule posts and stories
- Copywriting
- Community management
- Customer service
- Influencer marketing
Overall, the restaurant experienced a notable 15% increase in monthly sales, a result that not only covered the marketing expenses but also facilitated the expansion of our audience reach. This growth not only solidified our presence within the local community but also positioned us for continued success in the competitive restaurant industry.
Since February 25th, 2024, I have been diligently implementing new organic strategies aimed at enhancing engagement and increasing followers on Instagram for a high-end wood furniture studio. The results have been highly encouraging, with a notable 50% increase in reach and a 20% uptick in interactions, significantly bolstering their online presence.
photo & video
This product photography project focuses on showcasing the wonder of handmade ceramic mugs. My primary objective was to capture and convey the authentic and serene ambiance that these unique creations can create within people's living spaces. I aimed to highlight how these mugs seamlessly blend into various environments.
Bringing a touch of nature-inspired elegance and warmth to any space. By emphasizing the mugs' natural textures, earthy tones, and artisanal details, I hope to inspire individuals to incorporate these beautiful pieces into their daily rituals, enhancing their connection to the natural world and fostering a deeper appreciation for the artistry of handmade ceramics.
I organized and oversaw photo shoots for a high-end Mexican seafood restaurant in San Diego, California, where the focus was on both the ambiance and the quality of the dishes. Every aspect was meticulously planned to maintain a sense of luxury for viewers of the content on social media.
The lighting was carefully adjusted to highlight the vibrant colors of the dishes and the elegant decor of the restaurant. We used a combination of natural light and professional studio lighting to capture the fresh ingredients and intricate plating that are the hallmarks of gourmet seafood cuisine.
Post-production involved fine-tuning the images to enhance their appeal, ensuring that the textures, colors, and details captivate the people to go and visit the new restaurant in the city with a unique culinary proposal
In this meticulously curated photo session, our primary goal was to seamlessly blend luxury with the authentic essence of Colombian tradition, all while maintaining a warm and inviting atmosphere.
Every detail was thoughtfully considered to
evoke a sense of Colombian tradition with elegance. From the selection of each plate to the meticulous arrangement of the food, every aspect of the food presentation was specifically design to keep the brand’s essence.
Now, let's talk ambiance. This photo session was all about creating a blend of luxury and simplicity, unveiling textures, intricate details, and innovative uses for those table mats in everyday life, it captured the essence of our exquisite table mats, meticulously crafted to elevate any dining experience to new heights.
Set against a backdrop of opulent surroundings, each photograph radiates warmth and sophistication, inviting you to indulge in the lavish ambiance created by our luxury table mats.
From sumptuous textures to intricate designs, every aspect of our mats was carefully curated to evoke a sense of coziness and refinement.
